SALES

1. Salesmanship
2. Cover Letters
3. Elevator Pitches
4. Email Marketing
5. Phone Calls
6. Slide Decks

Salesmanship

Whether you know it or not, you’re always selling something. Whether it’s a client, colleague, manager, investor, or business partner, you’re constantly trying to win someone else over to your point of view.

The good news is that salesmanship can be learned. You just need to internalize a variety of time-tested psychological techniques that the best salesmen have been plying since time immemorial.

With these arrows in your quiver, I promise you two things:

1️⃣ You’ll better qualify your leads.

2️⃣ You’ll land more business.

Cover Letters

The smartest job seekers know that writing a cover letter — even if it’s not required — brings with it a bushel of benefits. And yet, if your letter doesn’t stand out, or if it makes just one of many common mistakes, it could sink your entire application.

How can you ensure that this critical document is helping rather than hurting you? By following a three-part process I call “EAR.” “EAR” means you need to answer three questions:

1️⃣ Why are you excited about the job?

2️⃣Why are you able to do the job?

3️⃣ Why are the right person for the job?

Learn how to make “EAR” work for you and your career in this comprehensive workshop. We’ll study everything from your subject line to your salutation to whether you should include your letter as an attachment or in the body of the email.

Among the lessons you’ll learn:

✅ How to write to the job description.
✅ How to line up your capabilities with their requirements.
✅ How to show off not only your skills but also your personality.

Elevator Pitches

Avoid these cardinal sins.

Email Marketing

If you’re like most businesspeople today, you’ve never received any training about how to properly and effectively send email; you just picked things up along the years. It’s no wonder why most of corporate America has a love-hate relationship with email. We can’t live with its nonstop frequency, yet we can’t live without its utility.

Let this presentation remedy that and make you work smarter, not harder. We’ll discuss the pros and cons of communicating via email, with a special emphasis on tactics to ensure that you’re not only understood, but, equally important, that you’re not misunderstood.

Phone Calls

Phone calls are easy to screw up.

What’s worse, you likely won’t know you could have done better, or even what you could have done, because there’s no formal training in this subject.

That’s why we’re here today: To equip you with the knowledge you need to speak with confidence and vigor.

Slide Decks

I bet you think you hate PowerPoint.

All those bullet points cramming information onto the screen, forcing you to split your attention between the speaker and the slide — you’re rolling your eyes just thinking about it.

But here’s the thing: You don’t hate PowerPoint. You hate the way PowerPoint is used

Or, rather, the way it’s abused.

By contrast, when used properly, a slide deck can be indispensable and indelible — not a necessary evil, but a powerful aid.

To this end, we’ll study the key principles of phenomenal PowerPoint presentations. We’ll analyze the most important dos and don’ts, and walk through the dos step by step. Among the many topics we’ll cover:

✅ The purpose of slides.
✅ How to avoid creating a “slideument.”
✅ Why your slides should be like billboards.
✅ How to create a leave behind.
✅ How to direct and channel your audience’s attention.
✅ How to think conceptually, rather than literally, in choosing an image.
✅ Which design element is banned at TED Talks.
✅ How to turn your headlines into chapter slides.
✅ How to finish with a flourish.

After attending this workshop, you’ll receive three things:

✅ A copy of the PowerPoint presentation.
✅ A list of websites for free or low-cost graphics.
✅ A cheat sheet with the techniques we discussed.