The Principles and Practices of Innovation

Innovative companies employ people who thirst to experiment. That’s because innovation isn’t a department; it’s a mindset.

So, how do you instill that mindset in your team? You need to adopt a companywide culture of innovation. You need to reject anecdotes and rely on data. You need to banish gut feelings and embrace testing.

By the end of this talk, participants will leave knowing four things:

1️⃣ What “innovation” means.

2️⃣ How everyday innovation works.

3️⃣ What the concept of “test and learn” means.

4️⃣ How to test and learn in your own job.

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