CRISIS COMMUNICATION

Quick! How do you change what appears when your name is Googled right now? How do you get your side of the story out there today? What should you tell your colleagues and clients before the news breaks?

These are just a few of the countless questions that emerge in a crisis.

But only a fool tries to put out fires alone. The richest companies and the savviest executives turn to someone who specializes in crisis communications — someone who’s fought through every kind of conflagration and who knows where the exits are marked.

Let me walk you through these traps. We’ll review best practices, study case studies, and undergo a series of simulations.

Read More About Crisis Communication

📌 In a Crisis, Use the Language of Empathy, Not Legalese

📌 How KitchenAid Pureed a Twitter Crisis Into a PR Coup

📌 What Tim Cook Knows That Steve Jobs Didn’t: How to Apologize