1. Email Writing
2. E-Newsletters
Email Writing
Knowing how to write an email is important for a simple reason: Because every white-collar worker lives in his inbox.
At the same time, formal training in email writing is exceedingly rare. Employees — especially junior ones — are just expected to know how to do it; everyone assumes they know every nuance and norm of the medium, for both their industry and their organization.
The results are predictable: Mixed signals. Requests for clarification. Lost time. And a wish for the days when email was a romantic comedy, not a five-hour-a-day time suck.
That’s both regrettable and rectifiable. And that’s what we’re going to spend today doing: Mastering the morass that is email.
Here’s an example: The savviest emailers know that email inherently lacks tone. By contrast, when face to face with someone, you can cross your arms, furrow your brow, lean in, or even just smile.
With email, you have only your written words. So it behooves you to add padding, pleasantries, an emoji — some kind of signal that clarifies your attitude. You need to establish the tone in which you’d like your message to be read.
In this workshop, I’ll teach you how to make your messages more productive and more persuasive. Among the topics we’ll cover:
✅ How to create tone (it has to do with something called “G.P.S.”).
✅ The two types of emails.
✅ How to make your subject lines specific.
✅ How to avoid the freeloader effect when emailing a group.
✅ How to follow-up without being a pest.
✅ The right way to C.C. someone.
✅ How to handle an email that you’d prefer to ignore.
✅ Why you should send emails when you’re angry.
✅ Words that make you look passive-aggressive.
Read More About Email WRITING
📌 Why You Should Always Be Extra Polite in Your Emails
📌 Why You Should Send Emails When You’re Angry
📌 What Your Email Says About Your Brand
📌 How Email Signatures Can Brand and Promote Your Organization
E-Newsletters
When it comes to e-newsletters, everyone knows that your subject line is the silver bullet. Yet there’s so much more to email marketing — starting with what we call it.
For example, think about the message you’re sending when you refer to your emails as a “blast.” Do you really want to conjure up an image of spam clogging an inbox?
Or consider your sign-up form. Do you thoughtlessly ask people to “subscribe” or to “submit” their email address? C’mon, you can do better than that! Take a cue from the presidential aspirants, who carefully label their call-to-action buttons “I’m in” (Ted Cruz) and “Join us” (Hillary).
In other words: Seize every opportunity for a semantic nudge.
I call tactics like these “overlooked opportunities,” and in this workshop, I walk through example after example — good and bad — from companies of all sizes, across various industries. My promise to you: Not only are these tactics easy to implement; they’re also ignored by most websites. Embrace ‘em, and you’ll be clicks ahead of your competitors.